10 Bad Habits you must eliminate form your daily routine

You are the sum of your habits. When you allow bad habits to take over, they dramatically impede your path to success. The challenge is bad habits are insidious, creeping up on you slowly until you don’t even notice the damage they’re causing. “Chains of habit are too light to be felt until they are too heavy to be broken.” -- Warren Buffett Breaking bad habits requires self-control -- and lots of it. Research indicates that it’s worth the effort, as self-control has huge implications for success. Related: 8 Habits of Wildly Successful People University of Pennsylvania psychologists Angela Duckworth and Martin Seligman conducted a study where they measured college students’ IQ scores and levels of self-control upon entering university. Four years later, they looked at the students’ grade point averages (GPA) and found that self-control was twice as important as IQ in earning a high GPA. The self-control required to develop good habits (and stop bad ones) also serves as the foundation for a strong work ethic and high productivity. Self-control is like a muscle -- to build it up you need to exercise it. Practice flexing your self-control muscle by breaking the following bad habits: 1. Using your phone, tablet or computer in bed. This is a big one that most people don’t even realize harms their sleep and productivity. Short-wavelength blue light plays an important role in your mood, energy level and sleep quality. In the morning, sunlight contains high concentrations of this blue light. When your eyes are exposed to it directly, the blue light halts production of the sleep-inducing hormone melatonin and makes you feel more alert. In the afternoon, the sun’s rays lose their blue light, which allows your body to produce melatonin and start making you sleepy. By the evening, your brain doesn’t expect any blue light exposure and is very sensitive to it. Most of our favorite evening devices -- laptops, tablets and mobile phones -- emit short-wavelength blue light brightly and right in your face. This exposure impairs melatonin production and interferes with your ability to fall asleep as well as with the quality of your sleep once you do nod off. As we’ve all experienced, a poor night’s sleep has disastrous effects. The best thing you can do is to avoid these devices after dinner (television is OK for most people as long as they sit far enough away from the set). 2. Impulsively surfing the internet. It takes you 15 consecutive minutes of focus before you can fully engage in a task. Once you do, you fall into a euphoric state of increased productivity called flow. Research shows that people in a flow state are five times more productive than they otherwise would be. When you click out of your work because you get an itch to check the news, Facebook, a sport’s score or what have you, this pulls you out of flow. This means you have to go through another 15 minutes of continuous focus to reenter the flow state. Click in and out of your work enough times, and you can go through an entire day without experiencing flow. Related: 10 Habits That Will Make You Much Happier 3. Checking your phone during a conversation. Nothing turns people off like a mid-conversation text message or even a quick glance at your phone. When you commit to a conversation, focus all your energy on the conversation. You will find that conversations are more enjoyable and effective when you immerse yourself in them. 4. Using multiple notifications. Multiple notifications are a productivity nightmare. Studies have shown that hopping on your phone and e-mail every time they ping for your attention causes your productivity to plummet. Getting notified every time a message drops onto your phone or an e-mail arrives in your inbox might feel productive, but it isn’t. Instead of working at the whim of your notifications, pool all your e-mails/texts and check them at designated times (e.g., respond to your e-mails every hour). This is a proven, productive way to work. 5. Saying “yes” when you should say “no.” Research conducted at the University of California in San Francisco shows that the more difficulty that you have saying no, the more likely you are to experience stress, burnout and even depression, all of which erode self-control. Saying no is indeed a major self-control challenge for many people. “No” is a powerful word that you should not be afraid to wield. When it’s time to say no, emotionally intelligent people avoid phrases like “I don’t think I can” or “I’m not certain.” Saying no to a new commitment honors your existing commitments and gives you the opportunity to successfully fulfill them. Just remind yourself that saying no is an act of self-control now that will increase your future self-control by preventing the negative effects of over commitment. 6. Thinking about toxic people. There are always going to be toxic people who have a way of getting under your skin and staying there. Each time you find yourself thinking about a coworker or person who makes your blood boil, practice being grateful for someone else in your life instead. There are plenty of people out there who deserve your attention, and the last thing you want to do is think about the people who don’t matter when there are people who do. 7. Multitasking during meetings. You should never give anything half of your attention, especially meetings. If a meeting isn’t worth your full attention, then you shouldn’t be attending it in the first place; and if the meeting is worth your full attention, then you need to get everything you can out of it. Multitasking during meetings hurts you by creating the impression that you believe you are more important than everyone else. 8. Gossiping. Gossipers derive pleasure from other people’s misfortunes. It might be fun to peer into somebody else’s personal or professional faux pas at first, but over time, it gets tiring, makes you feel gross and hurts other people. There are too many positives out there and too much to learn from interesting people to waste your time talking about the misfortune of others. “Great minds discuss ideas, average ones discuss events and small minds discuss people.” -- Eleanor Roosevelt 9. Waiting to act until you know you’ll succeed. Most writers spend countless hours brainstorming their characters and plots, and they even write page after page that they know they’ll never include in the books. They do this because they know that ideas need time to develop. We tend to freeze up when it’s time to get started because we know that our ideas aren’t perfect and that what we produce might not be any good. But how can you ever produce something great if you don’t get started and give your ideas time to evolve? Author Jodi Picoult summarized the importance of avoiding perfectionism perfectly: “You can edit a bad page, but you can’t edit a blank page.” Related: 9 Bad Habits You Must Break To Be More Productive 10. Comparing yourself to other people. When your sense of pleasure and satisfaction are derived from comparing yourself to others, you are no longer the master of your own happiness. When you feel good about something that you’ve done, don’t allow anyone’s opinions or accomplishments take that away from you. While it’s impossible to turn off your reactions to what others think of you, you don’t have to compare yourself to others and you can always take people’s opinions with a grain of salt. That way, no matter what other people are thinking or doing, your self-worth comes from within. Regardless of what people think of you at any particular moment, one thing is certain -- you’re never as good or bad as they say you are. Bringing It All Together By practicing self-control to break these bad habits, you can simultaneously strengthen your self-control muscle and abolish nasty habits that have the power to bring your career to a grinding halt. A version of this article appeared on TalentSmart. Copyright © 2016 Entrepreneur Media, Inc. All rights reserved. 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Mobile In Emergency : Usefull Information & Updates

मोबाइल से जुडी कई ऐसी बातें जिनके बारे में हमें जानकारी नहीं होती लेकिन मुसीबत के वक्त यह मददगार साबित होती है ।

इमरजेंसी नंबर ---

दुनिया भर में मोबाइल का इमरजेंसी नंबर 112 है । अगर आप मोबाइल की कवरेज एरिया से बाहर हैं
तो 112 नंबर द्वारा आप उस क्षेत्र के नेटवर्क को सर्च कर लें। ख़ास बात यह है कि यह नंबर तब भी काम करता है जब आपका की पैड लौक हो।

जान अभी बाकी है---

मोबाइल जब बैटरी लो दिखाए और उस दौरान जरूरी कॉल करनी हो, ऐसे में आप *3370# डायल करें । आपका मोबाइल फिर से चालू हो जायेगा और आपका सेलफोन बैटरी में 50 प्रतिशत का इजाफा दिखायेगा। मोबाइल का यह रिजर्व दोबारा चार्ज हो जायेगा जब आप अगली बार मोबाइल को हमेशा की तरह चार्ज करेंगे।

मोबाइल चोरी होने पर---

मोबाइल फोन चोरी होने की स्थिति में सबसे पहले जरूरत होती है, फोन को निष्क्रिय करने की ताकि चोर उसका दुरुपयोग न कर सके । अपने फोन के सीरियल नंबर को चेक करने के लिए *#06# दबाएँ । इसे दबाते ही आपकी स्क्रीन पर 15 डिजिट का कोड नंबर आयेगा। इसे नोट कर लें और किसी सुरक्षित स्थान पर रखें। जब आपका फोन खो जाए उस दौरान अपने सर्विस प्रोवाइडर को ये कोड देंगे तो वह आपके हैण्ड सेट को ब्लोक कर देगा।

कार की चाभी खोने पर ---

अगर आपकी कार की रिमोट की लेस इंट्री है। और गलती से आपकी चाभी कार में बंद रह गयी है। और दूसरी चाभी घर पर है। तो आपका मोबाइल काम आ सकता है। घर में किसी व्यक्ति के मोबाइल फोन पर कॉल करें। घर में बैठे व्यक्ति से कहें कि वह अपने मोबाइल को होल्ड रखकर कार की चाभी के पास ले जाएँ और चाभी के अनलॉक बटन को दबाये। साथ ही आप अपने मोबाइल फोन को कार के दरवाजे के पास रखें....। दरवाजा खुल जायेगा।

है न विचित्र किन्तु सत्य......!!!

अधिक से अधिक शेयर करें।
एंड्राइड मोबाइल यूजर के काम के कोड
1. Phone Information, Usage and Battery – *#*#4636#*#*

2. IMEI Number – *#06#

3. Enter Service Menu On Newer Phones – *#0*#

4. Detailed Camera Information –*#*#34971539#*#*

5. Backup All Media Files –*#*#273282*255*663282*#*#*

6. Wireless LAN Test –*#*#232339#*#*

7. Enable Test Mode for Service –*#*#197328640#*#*

8. Back-light Test – *#*#0842#*#*

9. Test the Touchscreen –*#*#2664#*#*

10. Vibration Test –*#*#0842#*#*

11. FTA Software Version –*#*#1111#*#*

12. Complete Software and Hardware Info –*#12580*369#

13. Diagnostic Configuration –*#9090#

14. USB Logging Control –*#872564#

15. System Dump Mode –*#9900#

16. HSDPA/HSUPA Control Menu –*#301279#

17. View Phone Lock Status –*#7465625#

18. Reset the Data Partition to Factory State – *#*#7780#*#*

बड़े काम के कोड है इसलिए शेयर करे और दुसरो को भी बताये !

मेहमान बनना सीखो

किसी गाऊं में एक किसान रहता था | वह बड़ा सज्जन, सुशील और अत्तिथिपूजक था | उसके घर में जो अत्तिथि पधारते वह उनकी बड़ी आवभगत करता था | विदाई के समय वह अत्तिथि को काफी दूर तक छोड़ने जाता और अंत में उन्हें सौ रूपए देते हुए उनकी पीठ पर धीरे से एक जूता मर देता था | अत्तिथि इस प्रकार की विचित्र हरकत से चकित रह जाते थे | मेहमानबाज़ी की प्रशंसा के साथ ऐसा अटपटा व्यवहार सबकी चर्चा का विषय बन गया था |

समीपवर्ती गाऊं में रहने वाले किसी सज्जन ने जब किसान की ऐसी विचित्र अत्तिथि - सत्कार की बात सुनी तो उसे बहुत आश्चर्य हुआ किन्तु बाद में उसने सोचा ऐसे अत्तिथिपूजक व्यक्ति के अभद्र व्यव्हार के पीछे अवश्य कुछ राज़ होना चाहिए | उसने इसके पीछे छुपे राज़ को खोजने का निर्णय किया |

किसी काम से वह किसान के गाऊं आया और उसी के घर अत्तिथि बनकर ठहरा | किसान ने उसका खूब अच्छा अत्तिथ्य किया | कार्य पूरा होते ही उस सज्जन ने किसान से विदा ली | किसान भी उसे दूर तक पहुचने गया | मेहमान सोच रहा था " जब वह सौ रूपए देकर मुझे जूता मरेगा, तब मैं इससे ऐसा करने का कारण अवश्य पूछ लूंगा|"

इस बार आश्चर्य की बात यह रही कि किसान ने उसे एक सौ के बदले दो सौ रूपए दिये | उसकी पीठ पर जूता मरने के बजाय बड़े प्रेम से उसकी पीठ पर थपकियाँ लगाई और पुनः अपने घर आने का आघ्राह भरा निमंत्रण दिया |

सज्जन ने कहा - " भाई मेरे साथ ऐसा वर्ताव क्यों ?
किसान ने कहा - " अगर तुम्हे इसका कारण जानना है तो वापस घर चलो |" 

मेहमान कारण जानने को उत्सुक था अतः वह वापस किसान के साथ घर लौट आया | उसे लौटते हुए देख कर किसान के बच्चे खुशी से " काका आये ! काका आये !" कहकर सज्जन से लिपट पड़े |

किसान ने मेहमान की ओर देखते हुए कहा - " देखो तुमने चार दिन में बच्चों को किस प्रकार अपना बना लिया है | यह बच्चे तुम्हारे स्नेहपूर्ण व्यवहार से खुश है |" आज तक कोई मेहमान ऐसा नहीं आया जिसने बच्चों को स्नेेह दिया हो | पत्नी भी आने वालों से परेशान रहती है क्यूंकि आगंतुक न समय पर खाना खाते है न समय पर सोते है | असमय काम बता कर बच्चों व बड़ों को परेशान करते है | और अपनी गलत आदतों का कुप्रभाव बच्चों पर छोड़ जाते है | ऐसे व्यक्ति वास्तव में अत्तिथि बनने के योग्य नहीं होते | ऐसे अत्तिथियों को मैं विदा करते समय एक सौ रूपए देकर उनके पीठ पर जूता इसलिए मरता हूँ ताकि वे पहले मेहमान बनना सीखे | थोड़े दिनों में तुमने सभी के दिल में अपना स्थान बना लिया | इसीलिए मैनें तुम्हारी पीठ थपथपाई थी |"

किसान के विचित्र व्यवहार का राज़ जानकार सज्जन को बड़ी प्रसन्ता हुई | उसने कहा - मैंने अपनी माँ से बाल्यावस्था में यह शिक्षा पाई थी - " मान दे मान पाये"  

Brand Your Startup for Success in 5 Steps

About 476,000 new businesses are created each month according to reports. Many will struggle during the first few years -- and half will fail.

On the other hand, half will succeed.

Knowing what separates those that bottom out from those that bubble up is what can make the difference in the health and longevity of a startup. A solid, defined brand -- the driving force within a company and the promise to its customers that both moves the business forward and keeps it on track -- is essential to a business’s success.

But it’s not as easy as it sounds. “We’re going to be green.” “We’re going to be the company that cares.” “We’re going to be luxury.” There are 30 million companies in the U.S. alone -- each one with its own brand. How do you find a place for your new business in all this? How do people recognize you through all this chatter?

While each brand is different, there's a similar path that successful companies take to find their place.

1. Clearly define your business idea

You need to have a clear place in the market. Think about what makes your product or service different versus others in the marketplace. Once clear on what you offer and where you'll play, focus on how you can do it in a superior way.

Cinnabon started in 1985 with a very clear idea -- become “the world's best cinnamon roll." Now they're a global phenomenon.

It all starts with a clear business idea and a compelling, superior offering.

2. Have an 'ideal' for your business

Successful brands are typically fueled by a bigger vision or ideal other than financial success. An ideal serves as a guidepost that will keep your business on track and help it become a brand rather than another product. This will help establish a solid loyalty with like-minded customers. To find this for your business, fill in the blank: “We exist to_______."

3. Identify your target

Your product won’t appeal to all consumers in the marketplace, and it can be very expensive to try to do so. A well-defined target will help you build a better product and come up with better ideas. Create a vivid picture of your ideal target consumer, and focus your efforts on them.

4. Understand your business’s math

You need to understand the basic math that determines how viable your business can be. You should be able to answer simple questions such as: "How much does it cost to produce the product?", "How much do I need to sell it for?" and "How long will it take to pay out?" A successful business is one that creates value and generates profit.

5. Have a plan

Draw up a brand plan -- a physical document that describes what you want your brand to stand for, what you'll offer, which customers you want to attract, how you'll reach them, how you'll make money (this is your business model) and how you'll measure success.

This not only brings discipline to your business endeavor, but also becomes the business plan to share with potential investors down the road.

Remember that creating a brand is a lot like interactions with people: We become acquainted, we try their goods or services, we decide whether we like them or not, and then we begin to have -- or not have -- a longer, deeper and more profitable relationship. 

Movies That Inspire Entrepreneurship

1. Startup.com

This 2001 documentary follows the rise and fall of a promising startup called GoveWorks.com. Despite a lot of buzz and funding for the company, the founders must deal with in-house bickering and getting too inflated too fast.

Why watch it? There are many takeaways from this documentary. For starters, it illustrates just how detrimental it can be when partners aren’t on the same page. Another lesson learned is how to properly manage a budget after you’ve secured funding.

2. Flash of Genius

Greg Kinnear portrays Bob Kearns, the inventor if intermittent windshield wipers. Despite the Detroit automakers embracing the idea, Kearns nevers receives credit. The rest of the film chronicles his battle against these corporate heavyweights.

Why watch it? Having an important idea that can enhance the lives of others, which Kearns accomplished, is important enough where it’s not just about receiving fame and fortune, it’s also important to remember to protect your idea and intellectual property.

3. Gosford Park

Robert Altman’s 2001 murder mystery may not some like an obvious choice, but it’s an extremely entertaining film that will keep you on the edge of your seat. But, most importantly…

Why watch it? Making people happy, like having outstanding customer service, is a crucial part of any business. Helen Mirren’s Mr.s Wilson states this perfectly: “What gift do you think a good servant has that separates them from the others? Its the gift of anticipation. And I’m a good servant; I’m better than good, I’m the best; I’m the perfect servant. I know when they’ll be hungry, and the food is ready. I know when they’ll be tired, and the bed is turned down. I know it before they know it themselves.”

4. Steve Jobs: One Last Thing

PBS released this documentary shortly after the passing of Steve Jobs in 2011. It captures both the highs and lows of one of the most influential entrepreneurs ever.

Why watch it? You can never learn enough from the life and career of Steve Jobs.

5. The Godfather

Here’s another film that everyone should view at least once. Francis Ford Coppola’s 1972 masterpiece is arguably one of the greatest films in cinema history.

Why watch it? For a moment, forget the fact that this is a movie about organized crime. Instead, learn how Michael Corleone (Al Pacino) took a small family business and transformed it into one of the most powerful and influential families in the country. The Godfather perfectly illustrates what it take to get the top, and how to remain there.

6. Risky Business
In 1983, Tom Cruise became a pop-culture icon after sliding across the floor in a pair of socks and button-down shirt. While he’s a good time enjoying the place to himself (literally), things get out of hand after he wrecks his father’s Porsche.

Why watch it? Cruise’s character Joel has to think quickly on how to raise some cash to fix the car. Sometimes the best ideas are formed when we’re desperate.

7. Beer Wars

This 2009 documentary follows a group of friends trying to take on the major breweries by launching their own craft beer company.

Why watch it? It’s challenging to succeed when jumping into an established market. However, educating your audience on how much better your product is than the competition is a valuable lesson we learned from Beer Wars.

8. Up in the Air

Both George Clooney and Anna Kendrick were phenomenal in 2009’s Up in the Air. The film focuses on Ryan Bingham, who is hired to travel across the country and lay people off. Kendrick plays Natalie Keener, the nob who is trying to change this tactic through technology.

Why watch it? Clooney’s character is not only efficient, he is also driven by a goal that doesn’t involve giving people the axe. However, the main lesson from Up in the Air is that sometimes it’s best to understand a business model before tinkering with it, which is what Kendrick’s character discovers.

9. Session 9
In this 2001 horror/mystery, an entrepreneur in the asbestos removing business takes a questionable job in an abandoned mental hospital. And, this is where the crew, led by Phil (David Caruso) run into some chilling and frightening events.

Why watch it? Sometimes, even if the money is good, you just can’t accept certain offers.

10.  Call of the Entrepreneur

This inspiring 2007 documentary follows three driver men; a merchant banker, a failing dairy farmer and a refugee from Communist China.

Why watch it? It doesn’t get any more uplifting than watching these three different men from different parts of the world risk everything  to follow their dreams. If they can do it, why can’t you?

11. Cocktail

We know. Another Tom Cruise flick! But, what can we say? This is a guilty pleasure from 1988 that follows young Brian Flanagan and his journey in opening up his very own bar – despite all the bumps in the road.

Why watch it? For starters, it’s just fun. But, as an entrepreneur there’s a lot to love about Cocktail. For starters, Flanagan tries to go by the books, taking business classes and reading guides on how-to-start a successful business. But the real lessons that he learns is from actually getting behind the bar and learning what customers and how to become the best bartender in town. He also has a mentor who isn’t afraid to show Flanagan the tricks of the trade, as well as how cutthroat the real world can be.

12. October Sky

Homer Hickman, played by Jake Gyllenhaal, and his friends are inspired to start building their own rockets after the successful launch of Sputnik. Unfortunately, they don’t have the support of their hometown since it’s expected of the young men to become coalminers. With passion and the assistance of a teacher (Laura Dern) they reach for the stars.

Why watch it? Always chase your dreams, no matter what you’re destined for. And, you can never go wrong with a mentor you can help you give you that little push.

13. Tommy Boy

After losing his father, Tommy Callahan (Chris Farley) and a reluctant employee (David Spade) set out on a road trip to save the family business. Of course, hijinks ensue, but there’s a lot of inspiration in Tommy Boy as well.

Why watch it? Tommy never gives up, no matter how difficult times get. Even when all hope seems gone, he discovers his inner salesman and figures out how to save the day. You’ll find that being an Entrepreneur you’ll want to give up all the time.  Don’t do it.  Keep going!

14. Something Ventured

Something Ventured is a 2011 documentary that is from the perspective of Silicon Valley venture capitalist.

Why watch it? Understanding the thought-process of VC’s can be a useful card-up-your-sleeve when searching for funding.

15. Boiler Room

You could say that this is an updated version of Wall Street, meaning that it shows the extremes people will go to to make a fortune – especially when it comes to the stock market. By the end of the film, however Seth Davis (Giovanni Ribisi) discovers that making a fortune at the expense of other’s hard-earned money is no way to live life.

Why watch it? Again, money isn’t the only thing in life, and Boiler Room proves that succeeding financially isn’t the end-all-be-all. However, Boiler Room also shows how you can unleash your inner salesperson when your driver by a goal. And, the film also displays how powerful a passionate leader can be, just watch Ben Affleck round-up the troops (warning NSFW).

Any other inspirational movies that should be added to this list?

A Wise Man will Ask these Questions

Chanakya says “How is this situation, who are my real friends, how is my home’s condition, what’s my earnings and expenditure, what are my talents and weaknesses. These are the questions that a wise man asks himself all the time“.

Those lines from chapter 4 of Chanakya Neeti tells us to think about the outcome before doing anything. You can try the other way, but in that case you won’t reach too far.

Relation Between Your Desires and Your Situation:
It’s good to desire and desires definitely add to the worthiness of your life. The problem arises when your desires and the situation are a mismatch. For example: It is perfectly normal for a billionaire to plan an expensive vacation, but not for a man living on daily wages and without enough savings.

For sure the non-wealthy man has all rights to have such desires. It’s all about waiting for the situation to turn favorable or creating the favorable environment with own efforts. Without any question the second option is more appropriate. Most of the things can be achieved by mixing hard work with smart work. Hard-work alone, might prove insufficient.
 
# Hard work is necessary, but it must also be a smart work. Abraham Lincoln said that “Give me six hours to chop down a tree and I will spend the first four sharpening the axe“. Hopefully, you got the point.

Real friends:
It’s a boon to have a true friend in life. The ugly and basic truth is that most of the people in this competitive world envy you. Those who fall in same hierarchy are the ones who envy most.

Everyone tries to excel high in life, but at the same time they (most of them) are ever-ready to pull the leg of anyone trying to do so. A man must have discretion to identify people and their motives.

Also, there are men who promise to help and also there are a few who will really help. The biggest mistake one can do is to depend on help from someone who has nothing more than a promise to offer. I have made such mistakes and most probably you are not an exception.
 
# Help from others should be considered as an added benefit. You are the only person on whom you can rely most.

* Most of the help is available in the form of mutual benefits. If you don’t have anything better to offer, then why should someone offer you anything? There is a great difference between being good to others and in being useful to others.
If you don’t have a real friend?

If you don’t have one, then nothing much can be done about it. Either you have them or you don’t. Maybe you will get one in the future. At least you can try to maximize the number of your friends (with benefits). In addition to that, you must also work towards reducing the count of your opponents.

* I never asked you to make everyone happy. This goal is second to impossible and usually leads to wastage of efforts, resources, and energy.

Self Evaluation:

It’s very difficult to perform an honest self-evaluation. Most of the times we either overestimate our potential or underestimate it. No one can judge you better than yourself. Do not allow the external factors to guide you.

* Just don’t walk like a sheep following the sheep in front of you.

It’s your duty to:

•     Identify your area or areas of expertise.
•     Evaluate your level of expertise in those areas.
•     Prepare the list of improvements to be done.
•     And to Improve in reality.

* Not your skills, but what matters most are your accomplishments. History  remembers men with great deeds, not those with great skills. Acquisition of skills is important, but is an intermediate step towards achieving something big.
The Time:

Improvement requires a certain amount of time. The required span of time will vary depending on what you are trying to accomplish. The results might not be instantaneous, but provided you do it with proper planning and dedication the situation will change for sure.

For example: There was a time when I had no knowledge about PHP and after a year people were asking about my opinion. The improvements made per day were really insignificant, but it’s really huge in comparison to day-one and today.

The summary:

•     Have high expectations from life.
•     Identify your strengths and weaknesses.
•     Improve yourself and your skills.
•     Fulfill your dreams by doing hard work in a smart manner.

Little Brief About Chanakya :

Chanakya (350 – 275 BCE) was an Indian teacher, philosopher, and royal advisor.

Originally a professor of economics and political science at the ancient Takshashila University, Chanakya managed the first Maurya emperor Chandragupta's rise to power at a young age. He is widely credited for having played an important role in the establishment of the Maurya Empire, which was the first empire in archaeologically recorded history to rule most of the Indian subcontinent.

4 Pillars New Brands Must Communicate to Their Audience

Q: What are the fundamental aspects a brand needs to communicate to the target market -- especially a newly launched product or brand?
-- Elsworth Nene

A: The key to any successful brand experience lies in one word in the question being posed today, and word is “fundamental.” Too often I see businesses getting sidetracked with tactical nitty-gritty details before they’ve defined the absolutely essential pillars around which their brand should drape and expose itself to the world. For any startup or company launching a new product my advice always goes back to the same thing: do your research, keep it simple and adhere to these four principles:

1. Proceed with purpose.

Take the time to define your vision and mission and express it through your marketing. Your end goal might be to generate revenue by selling a product or service, but your target audience doesn’t care. They want to know what problem you are trying to solve, how you're going to make them feel and what’s in it for them. Branding is not about trying to be cool. As Mark Zuckerberg expressed last week, Facebook has always tried to make something that’s useful, so think about the value-exchange.

2. Differentiate your company from others.

When I set about creating a branding strategy for clients, one of the most important areas I focus on is the competitive analysis. It’s one of the most overlooked aspects of branding from my experience, plus it always generates much discussion with the client and great ideas arise from any subsequent brainstorm. If you don’t know who your competition is, how can you persuade your target audiences to use your product service and not theirs? If you’re not anticipating their next direction, how do you ever expect to stay a step or two ahead? Showing how you’re different gives customers a reason to dig deeper and learn to love your brand.

3. Be memorable.

Now you’ve demonstrated why you’re so useful and why you’re different, you have to make those notions stick in people’s minds so they buy from you and keep coming back. The strategy here is to create an amazing experience across your entire business. This means building an internal company culture that exudes the brand and makes people want to work for you. This also means creating a digital experience across social media and video channels that people want to share. And this means thinking about every step a customer takes towards a purchase from you and beyond, and how that experience can be social and delightful by design.

4. Make it personal.

Digital and social media has given consumers unprecedented access to information that gets them closer to brands and a more informed choice, so why not encourage natural evangelists in your company to use digital to get closer to consumers who want to interact with a real person. A positive, company-wide social-media policy starts at the top. By compelling your team members to have buttoned-up personal brands you are closing the loop on a company branding strategy that shows unequivocally that you put the customer first and want to foster enduring trust with your audience.

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed. An integrated approach that articulates your company’s purpose, continually seeks to engage your customers in a memorable way and keeps tabs on the competition will set any new business off to a great start. Adding a personal touch by having your executive team lead from the front through their digital footprints will only accelerate your brand on the path to success.